Armor Capital × NDN Group — 360° Digital Proposal

Client Snapshot

Understanding Armor Capital

Founded in 2009, Armor Capital is a boutique strategic and financial advisory firm operating across Asia, Europe, and the Americas. Their digital presence must reflect the sophistication of the deals they close.

2009

Founded

60+

Office Locations

14

Countries

5

Primary Offices

Strategic Context: Why This Engagement Matters

Armor Capital's core business — cross-border M&A, valuations, capital financing — is built on credibility, trust, and global reach. Yet boutique advisory firms in financial services consistently underinvest in digital. The first touchpoint for any potential client, LP, or transaction counterparty is now the website and online presence. A firm that navigates billion-dollar deals must have a digital presence that commands equivalent respect. NDN's role: close that gap with AI precision and financial-grade execution.

Scope of Work

The Full 360° Stack

Six core service pillars, each AI-augmented to deliver more output, faster, at institutional quality.

01

🌐

Website Design & Development

A flagship digital asset — rebuilt from the ground up to serve global institutional audiences across HK, Shenzhen, Paris, Astana, and Ho Chi Minh City.

Full UX/UI redesign with AI-assisted wireframing and user flow optimization
Multilingual architecture: English, Traditional Chinese, Simplified Chinese, French
Mobile-first, performance-optimized, Core Web Vitals compliant
Headless CMS integration (AI-assisted content updates)
Secure hosting with enterprise-grade SSL, DDoS protection
Deal showcase and team profile modules
Contact and CRM integration (lead capture → pipeline)

⚡ AI-Assisted UX/UI + Coding

02

🔍

SEO — Organic Authority

Dominate search for cross-border M&A, financial advisory, and capital advisory terms across Asia-Europe corridors.

Technical SEO audit and remediation
AI-driven keyword research: M&A, capital advisory, Silk Road finance
On-page optimization across all service pages
Monthly AI-generated long-form content (thought leadership, deal insights)
Backlink building: finance media, APAC business publications
Local SEO: HK, Shenzhen, Paris, Astana, Ho Chi Minh City
Monthly performance reporting + adjustments

⚡ AI Content Engine

03

📊

SEM — Paid Search & Display

Precision-targeted campaigns reaching decision-makers searching for M&A advisory, capital raising, and cross-border transaction services.

Google Ads: Search + Display campaigns (Asia + Europe + North America)
LinkedIn Ads: CFO, CEO, PE/VC, family office targeting
AI-optimized bidding strategy and A/B ad testing
Retargeting across website visitors and LinkedIn audiences
Campaign management: setup, optimization, monthly reporting
Ad spend managed separately (budget to be confirmed by client)

⚡ AI Bidding + Copy Optimization

04

📱

Social Media Management

Consistent, authoritative presence across the platforms where Armor Capital's clients and counterparties actually are.

LinkedIn (primary): 3–4 posts/week — deal insights, market commentary, team spotlights
WeChat Official Account: Chinese-language content for GBA/Mainland audience
Twitter/X: English thought leadership for cross-border deal community
AI-generated post copy in Andy's Andy-approved brand voice
Monthly content calendar, scheduling, community management
Analytics: reach, engagement, follower growth, lead attribution

⚡ AI Content Generation

05

✦

Brand Identity Refresh

Armor Capital's visual identity must communicate strength, precision, and global reach — to audiences from Hong Kong to Paris to Houston.

Brand audit: current positioning vs. competitive landscape (boutique M&A advisory)
Visual identity refresh: logo variants, typography, colour palette, iconography
Brand guidelines document (digital + print)
Pitch deck and presentation template (PowerPoint + Google Slides)
Business card, letterhead, email signature system
Photography direction brief for team and office imagery
Brand application across all digital touchpoints

⚡ AI-Assisted Visual Concepts

06

🎬

AI Video Production

High-quality video content at a fraction of traditional production cost — leveraging AI generation, avatar technology, and smart editing.

Monthly AI-generated explainer / thought leadership video (60–90 sec)
AI avatar spokesperson for regular market commentary series
Deal announcement video templates (repurposable)
LinkedIn-native short videos: market updates, team introductions
Multilingual video: English + Chinese subtitle generation (AI)
Annual flagship brand video (full AI-assisted production)

⚡ AI Avatar + Generation

The AI Advantage

AI Doesn't Replace Your Team. It Multiplies It.

Embedded across every service pillar, our AI layer delivers faster delivery, lower cost, and higher output quality than any traditional agency model.

🎨

UX/UI Design

AI-assisted wireframing, user flow testing, and design iteration — 3× faster than traditional design cycles

💻

AI-Assisted Coding

Development accelerated by AI copilots — cleaner code, faster delivery, fewer bugs, easier handover

📝

Smart CMS

Content updates via AI-powered CMS — your team can update pages, blogs, and deals without a developer

🔒

Cybersecurity

Continuous monitoring, vulnerability scanning, SSL management, and GDPR/PDPO compliance checks

🔄

Content Updates

Ongoing monthly content refresh — news, team bios, deal cases, thought leadership — all AI-drafted and human-approved

Engagement Timeline

12-Month Roadmap

Phased delivery ensures quick wins in the first 90 days, with sustained growth built throughout the year.

Phase 1

Month 1–2 · Foundation

Discovery, Strategy & Brand

Client & competitor audit

Brand workshop

Logo & identity refresh

Website sitemap & wireframes

SEO baseline audit

Social media account setup

Content strategy document

Phase 2

Month 2–4 · Build & Launch

Website, Brand Assets & First Campaigns

Full website design (UI delivery)

Website development & QA

CMS setup & training

Brand guidelines finalized

SEO on-page optimization

SEM campaigns launched

Social media content live

First AI video produced

Phase 3

Month 4–8 · Growth

Content Velocity, Paid Optimization & Video Series

Monthly content calendar execution

SEO link building campaign

SEM optimization & scaling

AI video series rollout

LinkedIn audience growth

WeChat content expansion

Mid-year performance review

Phase 4

Month 9–12 · Scale & Renew

Consolidation, Annual Report & Year 2 Strategy

Annual performance report

Website enhancements (v2)

Expanded market targeting

Flagship brand video

Year 2 strategy presentation

Renewal proposal

Deliverables

What Armor Capital Receives

Every deliverable mapped to a quarter. No ambiguity.

Deliverable	Category	Timing	Format
Brand audit + competitive analysis	Strategy	Q1	PDF Report
Logo & visual identity refresh	Branding	Q1	AI, EPS, PNG files
Brand guidelines document	Branding	Q1	PDF + Figma
Pitch deck / presentation template	Branding	Q1	PPTX + Google Slides
Website sitemap + wireframes	Website	Q1	Figma / PDF
Full website (multilingual, CMS)	Website	Q2	Live URL
SEO technical audit + fix	SEO	Q1	Report + implementation
Monthly SEO content (×12)	SEO	Monthly	Blog articles
SEM campaign launch	SEM	Q2	Google + LinkedIn Ads
Monthly social media content (×12)	Social	Monthly	LinkedIn / WeChat / X
Monthly AI video (×12)	Video	Monthly	MP4, subtitled EN/CN
Annual flagship brand video	Video	Q4	2–3 min MP4
Cybersecurity monitoring + SSL	Tech	Ongoing	Monthly report
Monthly performance dashboard	Reporting	Monthly	Data dashboard
Mid-year strategy review	Strategy	Q2	Workshop + Report
Annual results + Year 2 proposal	Strategy	Q4	Presentation

Why NDN Group

The Right Partner for a Global Boutique

NDN Group has been building digital for Asia's most demanding clients for 24 years. We understand the dual language, dual cultural, and dual regulatory requirements of firms that operate across East-West corridors.

🌏

Asia-First Expertise

24 years building digital in Hong Kong, GBA, and Southeast Asia. We understand Armor Capital's core markets — HK regulatory environment, Mainland distribution, and ASEAN expansion — not as theory but as execution.

🤖

AI Integration, Not AI Hype

We don't talk about AI — we deploy it. From AI-assisted UX design to automated content pipelines to AI video production, every service pillar is backed by working AI infrastructure, not slide deck promises.

🏦

Financial Services Experience

We've worked with FSI clients who demand precision, confidentiality, and institutional quality. We understand that in financial services, credibility IS the product — and we protect it in every pixel we produce.

⚡

Speed Without Sacrifice

AI doesn't just improve quality — it compresses timelines. A website that takes 6 months with a traditional agency takes 10–12 weeks with our AI-augmented workflow. Same standards. Faster delivery.

🔐

Security-Grade Infrastructure

For a firm handling confidential M&A transactions, website security is non-negotiable. We build with enterprise-grade hosting, continuous monitoring, and PDPO/GDPR-compliant data handling.

📊

Measurable ROI

Every campaign tracked to business outcomes. Monthly dashboard reporting. Quarterly strategy sessions. We don't hide behind vanity metrics — we report what matters: inbound inquiries, deal page views, and lead quality.

Next Steps

How We Move Forward

Four steps from proposal to launch.

01

Internal Alignment

Joanne + team review and align on scope, budget, and priority services. Add, remove, or reprioritize any pillar.

02

Client Presentation

Present refined proposal to Armor Capital stakeholders. Walk through scope, timeline, and investment.

03

SOW + Agreement

Finalize Statement of Work, payment milestones, and KPIs. Legal review and sign-off.

04

Kickoff

Brand workshop + discovery session with Armor Capital team. Phase 1 begins. First deliverable within 2 weeks.